top of page


Mastering NLP Coaching: The TOTE Model Unveiled
Mastering NLP Coaching: The TOTE Model Unveiled As an NLP coach, your ability to guide clients toward transformation lies in mastering...

Darren Shaw
Mar 30, 20241 min read
Elevate Your Influence: The Psychology of Language in Decision-Making
Understanding the power of language in influencing decisions is a skill that can elevate your professional impact significantly. By...

Darren Shaw
Mar 28, 20245 min read


Improving Sales Conversations with NLP
A crucial aspect that we shouldn't overlook is the role of NLP in fostering effective sales conversations. Be it a face-to-face...

Darren Shaw
Mar 19, 20242 min read
Demystifying Content-Free Grammar: A Guide for NLP Beginners
Understanding grammar principles as an advanced coach is crucial for effective communication and guidance. In the realm of advanced...

Darren Shaw
Mar 18, 20243 min read


Boost Your Business Confidence: Simple Steps to Try
Feeling sure of yourself is super important when you're running your own business. We're going to talk about some easy ways to feel more...

Darren Shaw
Mar 16, 20241 min read
Life throws things at you
Aside from the metaphor used, it's clear that things happen in life that we didn't expect or want. In those moments, knowing that even...

Darren Shaw
Mar 16, 20241 min read
Simple Guide to Letting Go of Negative Emotions and Boosting Positive Energy for Better Decision-Making:
Step 1: Awareness and Identification Start by acknowledging and identifying any negative emotions you're experiencing. Take a moment to...

Darren Shaw
Mar 5, 20241 min read


Unlock Your Coaching Potential: Introducing Our New Training and NLP Mentoring Program
Are you a coach passionate about making a profound impact on your clients' lives? Do you strive for continuous growth and development in...

Darren Shaw
Mar 3, 20242 min read
How to Supercharge Your Coaching Impact: The Power of Words
Do you know that the words you use can make a big difference in how you help others? If you're a coach or want to be one, pay attention!...

Darren Shaw
Mar 3, 20242 min read
Putting Customers First: Why It Matters in Marketing
In the world of business, making sure your marketing focuses on what your customers want is super important. When you pay attention to...

Darren Shaw
Feb 24, 20242 min read


Unraveling the Mystery: What is NLP in Simple Terms?
Have you ever wondered about the power of words and how they shape our thoughts and actions? Well, that's a big part of what...

Darren Shaw
Feb 1, 20242 min read


Embracing the "Know Nothing" State in NLP Coaching and Modeling
In the world of Neurolinguistic Programming (NLP), there exists a powerful and transformative concept known as the "Know Nothing" state....

Darren Shaw
Feb 1, 20242 min read
Encoding memories using NLP & applied psychology
When I coach someone using NLP, I find it useful to have them see their future goal clearly in their mind’s ‘eye’. I encourage them to...

Darren Shaw
Dec 9, 20192 min read
Using the meta-model of NLP
The meta-model produced by NLP is one of the most fascinating subjects and I found it most useful for reading academic journals in order...

Darren Shaw
Dec 8, 20191 min read
What is coaching? A definition
The metaphor of Coaching is grounded in the idea of a vehicle which takes a passenger from where they are, to somewhere else. Most...

Darren Shaw
Nov 30, 20191 min read
Affect vs effect (dealing with the past)
The past, is such a thing which causes pain points for so many humans who have yet to learn how to override its affects in the present.....

Darren Shaw
Nov 29, 20191 min read
Every Trainer faces battles
When running a training, you sometimes on occasion get people who think it’s a good idea to test you and mess with the order of things......

Darren Shaw
Nov 29, 20192 min read
Attitude towards money...
It’s pretty normal for people below the poverty line to have a negative attitude towards money and wealth. I think it’s one of the things...

Darren Shaw
Jun 18, 20191 min read
Forget that!
Your memories were created and stored and remembered by you... You took in what you needed to take in and recall what you believe you...

Darren Shaw
Jun 16, 20191 min read
The NLP concept of Submodalities, is there any neuroscience behind it?
The short answer is “yes, of course” The longer answer takes a journey into the realm of biology and psychology academia. Endogenous or...

Darren Shaw
Jun 4, 20193 min read
Get your FREE pdf download. "NLP for entreprenuers"
bottom of page