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Stop Circling the Same Problems. Install Better Mental Structure.

I work with capable adults who want clarity, confidence, and forward momentum — not therapy, not motivation, and not endless talking.

Hi, I'm Darren Shaw
I help you alter the way you think about things that have been preventing from hitting bigger targets

What This Work Is (And Isn’t)

  • This is not therapy

  • This is not venting

  • This is not motivation

This is:

  • Pattern recognition

  • Mental re-structuring

  • Behavioural installation

  • Identity alignment

I listen to 'how' you describe problems and goals, feeding back to you so you can be involved in the process of optimising 

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Choose your investement plan

Choose what works for you

  • Option 1: Personal Change

    1,997$
    Resolve a specific internal block with 4 Week intensive 1:1 NLP CoachingChange Ideal for an immediate issue that needs resolution and a new frame, with Darren Shaw, once per week.
    Valid for one month
    • 4 x 60 minute online sessions
  • Best Value

    Option 2: Deep Pattern Rebuild

    4,997$
    12 session NLP coaching program focused on altering a specific problem in your life so you can adjust and move forward towards your personal or professional goals.
    Valid for 3 months
    • 12 x 60 min sessions spred over 12 weeks
    • Response to 3 emails per week
    • Access to member pages on the DSNLP site
  • Option 3 - Build Your Coaching Business

    3,997$
    A 12-week 1:1 coaching pathway to clarify your offer, stabilise your messaging, and enrol clients consistently — online or face to face — with structure, support, & weekly guidance.
    Valid for 12 months
    • Weekly 60-minute private coaching calls
    • Structured 12-week client creation pathway
    • Signature offer development and refinement
    • Message clarity and authority positioning
    • Ethical, pressure-free enrolment support
    • Downloadable tools and worksheets per module
    • Suitable for online or face-to-face coaching

This is not psychotherapy, or a substitute for professional medical advice

Working with me helps you:

Break mental barriers blocking you
Build unstoppable confidence
Achieve your most ambitious goals​
Address patterns holding you back
Rewire your mindset for success.
Tailor & refine your specific goals
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THIS IS NOT PSYCHOTHERAPY!

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All my past clients had limitations that needed to be replied withnew strategies to acheive their outcomes.

In each session we:

  • focus on the future you want.

  • identify how you process information & what needs changing

  • do processes to help you generate new habits

Over time we keep track of how you’re feeling about each change and notice what difference it makes as you take new actions towards your goals. 

Dr. Katrina

I enjoy Darren’s rooms on Clubhouse! They are full of information and functional ways to become more excellent! The options to engage on stage or in the chat allow for anyone’s comfort to be honored!!

5

Star Rating

Michael Torino

Darren is one of the most gracious incredible wonderful person I know it is such an honor to know him and now to be taught how to incorporate NLP in my very busy and hectic life. I know he with ultimately help me become the most outstanding version of myself.

5

Star Rating

Dawn

🌟 Just had an absolutely amazing hypnosis and meditation session on Sunday! It helped me address some major keys to unlocking my best self and moving intentionally into 2025—starting now! A huge thank you to Darren Shaw, NLP Master Practitioner. I’m excited to continue this journey of self-discovery and find even more keys to unlock my potential. I look forward to doing this together! 💫✨ #UnlockYourBestSelf #PersonalGrowth #2025Goals

5

Star Rating

Rebecca

I’ve worked with Darren for the last four years and he’s changed my life. There have been dark moments where I had no light and he enabled me to find the light within myself. He is an incredible, knowledgeable, caring and kind human and I would recommend him highly to anyone.

5

Star Rating

Holliday

Meeting Darren and discovering NLP has changed my thinking and ultimately, has changed my life for the better. I had never heard of NLP until meeting Darren on social media. His style of teaching and coaching is engaging and motivating. He is an incredible example of empowerment and how learning and practicing NLP can change the way we see ourselves, our choices in life, and unlock the power of the mind to free ourselves of limiting beliefs that can hold us back from our true purpose in life.
Thank you Darren!

5

Star Rating

Trisann

Darren is relatable and down to earth. I love his style of communication. He has a wealth of knowledge and resources and gives you all the tools you need to be successful.

5

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Dawn

My 1:1's with Darren are always just what I need. I love how he asked what I think the problem is and then allows me to come to the solution with guidance.

5

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Tiffany

If you can handle the reality check then Darren will seep through the cracks, call them out and transform it to empower your personal choices

5

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Dr. Katrina

Your “Brand as a Story & Symbol” has given more meaning and understanding of impactful storytelling!!!

5

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THE CarlaStarla!

I JUST COMPLETED MY “NEW YEAR, NEW FOCUS 2025” FOLLOW-UP CALL WITH DARREN!

DURING OUR CALL, I WAS AMAZED TO #DISCOVER & SHARE, HOW… I GOT OVER TWO OF MY WELL-FORMED #ISSUES!

NOW WITH THAT, I AM EXCITED TO SEE THE SUBSEQUENT WELL-FORMED #OUTCOMES I CREATED AT THE BEGINNING OF THE YEAR… MANIFEST! … {ALL! for The GLORY of GOD!}™

5

Star Rating

Yusuf

Darren is brilliant. He has great tools, tons of empathy and experience. I’ve tried learning NLP from books but one interactive session with Darren made it feel so much more doable and I could feel the full potential of NLP.

5

Star Rating

Martyn

My first ever session with Darren and i found it more than productive. Was like a massage of the mind.

5

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Keitha

Always giving valuable information, not only for my personal life but also my business.

5

Star Rating

Roderick

It was such an excellent and enjoyable experience working with Darren. He has such a depth of knowledge of his program which makes him able to navigate what processes I should develop to allow me to firstly be the best version of myself, as well as always looking ahead.

Neuro-programming is such a difficult field to navigate due to the way the human mind works, different personalities, belief systems, upbringing, habits, however Darren makes it his primary focus to simplify the structure of how to build positive outcomes while dealing with fears.

I've learned so much more about myself and how much potential I have during this experience, and the shift in behaviour has been fantastic in my work and personal life since working with him.

5

Star Rating

Dawn Michelle

I have had the privilege of working with Darren Shaw for the past five years, and I can confidently say that he has profoundly influenced my journey as a life coach. Darren’s story is both inspiring and transformative. Born to Jamaican immigrants in the UK, he faced significant challenges, including job instability and the tragic loss of his brother in 2010.

Rather than allowing these hardships to define him, Darren turned his pain into purpose, diving into personal development and skills training. His dedication has led him to work with the UK's largest training organizations, and he now empowers others to overcome their own struggles.

Darren’s resilience and commitment to growth have taught me invaluable lessons in empathy, strength, and the power of transformation. Because of his guidance, I feel more equipped than ever to help others navigate their paths. I truly believe that I am an amazing life coach because of the insights and inspiration I have gained from Darren.

Thank you, Darren, for being a beacon of hope and a catalyst for change in my life!

5

Star Rating

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About Darren

I have over 2 decades professional experience helping others tap into their best selves. I have a background as a performer and in live music events management. Academically, I've lways been pasionate about business, marketing & psychology.

 

Qualificationswise, I have a BSc in Psychology & Level 4 counselling skills certificate from Birkbeck, University of London, City & Guilds training certificate(PTLLS, level 4) & facilitation skills training from the UK government. 

 

I've been an academic tutor for Business Management, Psychology, Criminal Law and Justice. Spoken and trained at 2 International NLP conferences held in London and a keynote speaker at the Global NLP Summit/Indian NLP Conference. 

 

I am trained in Neuro-linguistic Programming, recognised by the ANLP, PGNLP & JSNLP to the highest standards of NLP in the United Kingdom

Testimonials

Rod

It was such an excellent and enjoyable experience working with Darren. He has such a depth of knowledge of his program which makes him able to navigate what processes I should develop to allow me to firstly be the best version of myself, as well as always looking ahead.

Neuro-programming is such a difficult field to navigate due to the way the human mind works, different personalities, belief systems, upbringing, habits, however Darren makes it his primary focus to simplify the structure of how to build positive outcomes while dealing with fears.

I've learned so much more about myself and how much potential I have during this experience, and the shift in behaviour has been fantastic in my work and personal life since working with him.   

Dawn

🌟 Just had an absolutely amazing hypnosis and meditation session on Sunday! It helped me address major keys to unlocking my best self and moving intentionally into 2025—starting now!

 

A huge thank you to Darren Shaw, NLP Master Practitioner. I’m excited to continue this journey of self-discovery and find even more keys to unlock my potential.

 

I look forward to doing this together! 💫✨ #UnlockYourBestSelf #PersonalGrowth #2025Goals   

Real Transformations, Real Results

Frequently Asked Questions

Do I pay for individual sessions or buy a package?

You can pay for individual sessions if you wish however I tend to find it's more useful to buy a package so that we can work on a problem or group of problems over time.  I try to ensure that each session builds upon whatever has been covered in the last unless new things have come up for you which need immediate attention either way we work together to identify the best course of action to get you taking steps towards achieving your desired outcome. 


 

What is your approach?

Throughout my career, I’ve found it useful to be integrative in my approach. I have studied and use a mixture of approaches including but not limited to the person-centred approach, Neuro-linguistic programming, guided visualisation and applied psychology.

How confidential are the sessions?

I am trained in and abide by the General Data Protection Regulations(GDPR) 2018. I've found that these are the most stringent data protection regulations in the world. 

What is NLP?

Neuro-linguiistic programming(NLP) is an approach to rapid change and becoming excellent in any area of life chosen and focused on by you. It was developed in the 1970s by Richard Bandler & John Grinder and has a wide variety of application

 

Is my data protected?

Yes, in line with General Data Protection Regulations(GDPR), the most stringent data protection laws in the world.

 
Do we have to go into my past?

Not necessarily no. You’ve already lived it once, i dont find it useful to make you relive it all over again. You may find through our conversations however, that you gain insight of your own accord due to the nature of the lessons you’ve learned and continue to learn. 

 
How effective is coaching?

When done well, its a game-changer. People’s lives change, new insughts formed, all manner of new things experienced.l in my experience the only thing that can get in the way of progress is a lack of commitment to your own progress. Before we get started on the deep dive, we always do an ecology check to make sure that change is what you want.

 

What happens in a session?

Whatever presents itself as teh challenge is what dictates the session, but generally you can expect guided visualisation, psycho-education, conversational change processes, questions that cause you to reflect on your own consciousness, belief change techniques, values elicitation and more. 

 

Do you provide CE units

No, but these sessions can be used towards ‘other training’ criteria if this is included in your requirements for professional purposes. If you need a certificate to prove attendance, please ask upfront and I can make these available.

 

Can this count towards my CPD

Yes, either due to the psycho-education, personal coaching or professional conversations element of CPD in the United Kingdom. If you require evidence of coaching sessions, please let me know in advance so i can make this available to you.

 

Is this expensable in my business?

Yes, this classes as ‘training expenses’ and should be tax-deductble. Check the expenses allowance in your legal jurisdiction.

Upcoming Events

  • New Year, New Focus 2026
    New Year, New Focus 2026
    Sat, Jan 10
    Jan 10, 2026, 10:00 AM EST – Jan 11, 2026, 2:00 PM EST
    A focused weekend reset designed to strengthen your mindset for the year ahead. Step forward with clarity, discipline, and renewed direction as you release the weight of last year, refine your beliefs, and build the internal structure that carries you confidently into 2026.
  • January Payback - Creating Compelling Goals!
    January Payback - Creating Compelling Goals!
    Sat, Jan 31
    Jan 31, 2026, 10:00 AM – 2:00 PM EST
    Online masterclass in creating goals that drive you forward, better, quicker, faster...
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