Stop Sounding Vague: Describe What You Do in One Sentence
If people cannot quickly understand what you do, they will struggle to recognise when they need you.
This 22-page workbook helps you develop a clearer, more specific one-sentence description of your work. Use the exercises to identify who you help, what you help them do, and how to express that value in language people can understand.
Outcome: a more focused description you can use in introductions, profiles and business conversations.
Format: 22-page digital workbook.
What's included
Five steps, each with a teaching page and a page to write on, plus a worked example that takes one vague sentence from 1/10 to 9/10. Also includes a 10-point check, a list of 36 vague words and what to ask instead, three fill-in formulas, 12 before-and-after examples, answers to the usual objections, a 48-hour plan and a one-page summary.
Format and delivery
22-page A4 PDF, about 3 MB. Your download link arrives with your order confirmation. The PDF is designed to be printed and written in, or worked through on screen.
