Stop Sounding Vague: Describe What You Do in One Sentence

Most of the ways people describe their work, in bios, in introductions at events and at the top of websites, are written to sound good rather than to be understood. “I help ambitious people unlock their potential.” Nobody can argue with that. Nobody can believe it either. This workbook shows you how to replace that kind of line with one sentence that tells the right people exactly who you help and what changes for them.
What is inside
Step 1, Circle the Mood Words: find the words that sound nice but tell people nothing.
Step 2, Who, Specifically? Describe your buyer so clearly that a stranger could spot them at an event.
Step 3, What Changes, Specifically? Say what’s different for your clients afterwards, in words anyone could check.
Step 4, Pin It Down: add a when, a where or a compared to what, and cut the hedging.
Step 5, The Stranger Test: read it to someone who doesn’t know you and fix whatever they stumble on.
A 10-point check, a list of 36 vague words and the question that fixes each one, three fill-in formulas, 12 before-and-after examples, a worked example and a 48-hour plan.
Format: 22-page A4 PDF. Print it and write in it, or work through it on screen. Instant download after purchase.
Who it is for: business owners, coaches, consultants and freelancers who describe their work in bios, introductions or on a website and get polite nods instead of questions. No NLP knowledge needed: each step is built on an NLP pattern, explained in plain English.
By Darren Shaw, BSc, Founder and Steward of the Method and trainer of Neuro-Linguistic Programming (PGNLP, ANLP, JSLP). This method raises the probability that people understand what you do and act on it. It does not guarantee a result, and the examples illustrate a method, not a promise of results.