Signal Mechanics for Clear Communication That Lands
- Darren Shaw

- Feb 3
- 4 min read
If you’re good at what you do and people still don’t follow through, it’s tempting to conclude they’re lazy, resistant, or “not serious.”
Sometimes they are.

Most of the time, something simpler is happening: your message isn’t landing.
In DSNLP terms, communication is the response you get. If you aren’t getting the response you want, it’s worth checking how the signal is being received.
Single measurable outcome:By the end of this article, you’ll be able to make your next instruction or coaching message understood on the first pass—measured by the other person accurately summarising it in one sentence.
I train applied NLP change-work for adults who value responsibility, precision, and real-world effectiveness. That means I care less about “sounding good” and more about producing clean outcomes.
You don’t need more motivation. You need better mechanics.
What’s really happening when messages don’t land
A message can be intelligent and still fail.
Why? Because humans don’t receive “truth.” They receive signals—compressed packets of meaning—through noisy environments:
distractions
stress
competing priorities
different values
different mental models
When people miss your point, it’s rarely because they can’t understand. It’s because they can’t decode what matters in time.
This produces predictable patterns:
You explain and they nod, but behaviour doesn’t change.
You say something important and they treat it like a suggestion.
You get dragged into arguing about details because the main point wasn’t anchored.
You repeat yourself and feel your own respect drop.
That’s not a character issue. It’s a signal issue.
If your work involves changing lives—coaching, leadership, training, operations—signal mechanics is not optional. It’s the foundation.
If you want more operational frameworks like this—clear tools you can apply immediately—subscribe to this site. I publish practical methods, not vague inspiration.
The DSNLP tool: The 3C Signal Loop
This is the simplest framework I teach for clarity under real-world constraints.
3C = Context → Contrast → Check.
You run it in order. Every time. It becomes automatic. It improves outcomes fast because it forces you to do the work most communicators avoid: prioritising, simplifying, and verifying.
Step 1: Context (what this is for)
Context answers: “Why should I care about this right now?”
A context line does three things:
sets the purpose
sets the stakes
limits interpretation
Use this script:“Here’s what this is for: ___.”
Examples:
“Here’s what this is for: protecting your energy so you can perform consistently.”
“Here’s what this is for: keeping this project clean and on-time.”
“Here’s what this is for: making your coaching sessions produce behaviour change, not insight only.”
Context prevents your message from being interpreted as:
criticism
theory
optional advice
noise
It frames the message as a tool for an outcome.
Step 2: Contrast (what matters most)
Contrast answers: “What is the one thing I’m meant to do differently?”
Most communication fails here.
People say:
“We need better standards.”
“Let’s improve communication.”
“You need more discipline.”
Those are concepts. Concepts do not change behaviour by themselves.
Contrast forces a decision: what is primary, what is secondary?
Use this script:“The main point is ___. Everything else is secondary.”
This step creates hierarchy in the listener’s mind.
It also forces you to stop hedging.
Decide what you want. Then state it cleanly.
Step 3: Check (prove meaning landed)
Check answers: “Did they actually understand what I meant?”
This is the professional step most people skip because it can feel awkward.
But it’s the step that makes communication measurable.
Use this script:“Say it back to me in one sentence—what are you going to do next?”
This does two things:
confirms understanding
reveals misunderstanding instantly
Write this down: Understanding is demonstrated, not declared.
If they summarise inaccurately, you don’t argue. You simplify and run the loop again.
A realistic scenario: coaching for consistency
Let’s use a situation I see constantly.
A client or team member is competent but inconsistent. You’ve spoken about “discipline,” “commitment,” “standards.” They agree. Nothing changes.
Here’s what happens when you switch from concept talk to signal mechanics.
Context:“Here’s what this is for: you want consistent performance without relying on mood.”
Contrast:“The main point is this: for the next 7 days, you start your workday with 25 minutes of your highest-value task—before messages, before scrolling, before anything else. Everything else is secondary.”
Check:“Say it back in one sentence—what happens first tomorrow morning?”
If they reply:“I do 25 minutes on my highest-value task before anything else.”
You now have:
a specific behavioural target
a time boundary (7 days)
a clean standard
a measurement you can track
If they reply with:“I’ll be more disciplined.”
You’ve discovered the gap: they decoded concept, not behaviour.
You respond:“Discipline is the concept. The behaviour is 25 minutes first. Say the behaviour back.”
No drama. No therapy tone. Just calibration.
This is how you stop repeating yourself while getting better outcomes.
5-minute exercise: make one message land today
Choose one situation where you keep having the same conversation:
a client who keeps slipping
a colleague who keeps missing the point
a partner who doesn’t follow through
a team member who needs clearer standards
Now do this:
Write your Context sentence: “This is for ___.”
Write your Contrast sentence: “The main point is ___.”
Write your Check question: “In one sentence, what will you do next?”
Deliver it exactly as written.
Notice what happens.
If they can summarise it accurately, you’ve succeeded.If they can’t, you’ve found the work.
That’s not failure. That’s measurement.
If you want more DSNLP frameworks for clarity, change-work, and ethical influence—subscribe. I’ll keep it practical and disciplined.
Key Takeaways
Clear communication is a signal problem, not a personality problem.
Context prevents your message being misread as criticism or noise.
Contrast makes the priority unmistakable and actionable.
Check makes understanding measurable in real time.
Use the 3C Signal Loop to reduce repetition and drive change.
FAQ
1) Isn’t “say it back” patronising?Not if you frame it as precision, not suspicion. You’re verifying shared meaning, not testing intelligence.
2) What if someone refuses to summarise?That’s data. Either the relationship lacks trust, the stakes aren’t clear, or they’re resisting accountability. Re-run Context with stakes, then decide whether to proceed.
3) Can I use this in sales conversations?Yes—if you do it ethically. Context clarifies intent, Contrast clarifies the decision, Check verifies understanding before commitment.
Next step: explore DSNLP training and resources at www.ravingworld.co.uk.


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